INDX
A portrait study of the term MASC and people's perceptions of its implications.
#MASC
What is masculinity?
Inspiration
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
Released
(Project)
#MASC
#MASC
A portrait study of the term MASC and people's perceptions of its implications.
A portrait study of the term MASC and people's perceptions of its implications.
A visual collection of subjective masculinity.
A visual collection of subjective masculinity.
What is masculine What is feminine What makes you look twice
TYPE OF WORK
Self initiated
CLIENT
1 year
TIMEFRAME
RELEASED
(Introduction)
#MASC is a book that showcases a wide range of what people may or may not consider masculine.
#MASC is a book that showcases a wide range of what people may or may not consider masculine.
(Approach)
The images are a reflection on the notion of masculinity
The images are a reflection on the notion of masculinity
Each model had to embody a trait, or range of traits that people perceived as either masculine or feminine
Each model had to embody a trait, or range of traits that people perceived as either masculine or feminine
The intent was to carefully select the models based not on what I thought was an ideal, but instead, what others had relayed to me
The intent was to carefully select the models based not on what I thought was an ideal, but instead, what others had relayed to me
Honouring the individuality of the subject while still placing them in a predefined square of perception.
Honouring the individuality of the subject while still placing them in a predefined square of perception.
(Challenge)
The challenge was maintaining integrity of the subject while portraying a set of attributes that may only be physically apparent..
The challenge was maintaining integrity of the subject while portraying a set of attributes that may only be physically apparent..
Shooting over a year in 6 states of Australia was a tough ask, both in finding and organising the talent and the structure of the shoots themselves.
Shooting over a year in 6 states of Australia was a tough ask, both in finding and organising the talent and the structure of the shoots themselves.
(Solution)
The final product a book of every shape and form.
The final product a book of every shape and form.
Models were chosen based on the general public's answers to a range of questions on masculinity.
Models were chosen based on the general public's answers to a range of questions on masculinity.
What is masculine What is feminine What makes you look twice
What is masculine? What is feminine? Where is the intersection between the two? What makes you look twice at a man? What is your favourite part of a man?
What is masculine? What is feminine? Where is the intersection between the two? What makes you look twice at a man? What is your favourite part of a man?
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
(Achievements)
#MASC is not definitive, rather it suggests that what we perceive is not the true reality of another.
#MASC is not definitive, rather it suggests that what we perceive is not the true reality of another.
The work makes the viewer appreciate, question, redefine and explore their own beleifs.
The work makes the viewer appreciate, question, redefine and explore their own beleifs.
A last word….
A last word….
#MASC proves that what we think we see is never really the reality of what exists in another.
#MASC proves that what we think we see is never really the reality of what exists in another.
Johnny Georgiou
Johnny Georgiou
Johnnyx
Johnnyx
A different view
Viewers are challenged to look in new ways
Perceptual Sensitivity
Being aware that the gaze carries a weight that can affect its subject
A release of norms
Learning to look outside what we think
A different view
Viewers are challenged to look in new ways
Perceptual Sensitivity
Being aware that the gaze carries a weight that can affect its subject
A release of norms
Learning to look outside what we think
#MASC
What is masculinity?
#MASC
What is masculinity?
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
Inspired by a conversation on a dating app, #MASC was born of a need to self-identify as Masc without making its meaning explicit.
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