INDX
Web design for Kristen McKenzie
Inspiration
A site for women looking at life through a new lens
Released
(Project)
Reinventing Her
Reinventing Her
Website Design
TYPE OF WORK
Kristen McKenzie
CLIENT
6 Weeks
TIMEFRAME
RELEASED
(Approach)
A site that conveys more than just a business or a brand
A site that conveys more than just a business or a brand
Expressing identity and giving women the safety to connect and change
Expressing identity and giving women the safety to connect and change
The design for Reinventing Her had to convey a clean aesthetic, while promoting a brand that encourages women to live their truth through change and challenged growth. The work was collaborative and co-creative between Kristen and myself.
The design for Reinventing Her had to convey a clean aesthetic, while promoting a brand that encourages women to live their truth through change and challenged growth. The work was collaborative and co-creative between Kristen and myself.
(Challenge)
A lack of challenges provided for a creative production
A lack of challenges provided for a creative production
The beauty of working with Kristen was her open approach , her adaptive working style and also her contribution through ideation and refinement of the site from start to finish
The beauty of working with Kristen was her open approach , her adaptive working style and also her contribution through ideation and refinement of the site from start to finish
(Solution)
Minimal parts, maximum message
Minimal parts, maximum message
Kristen's page had to be minimal and impactful. The viewer really had to see purpose and intent in every section of the page without leaving questions unanswered. We achieved this through clear branding, strong vocabulary that represents Kristen's unique brand and personal strengths, as well as the core of the services she provides.
Kristen's page had to be minimal and impactful. The viewer really had to see purpose and intent in every section of the page without leaving questions unanswered. We achieved this through clear branding, strong vocabulary that represents Kristen's unique brand and personal strengths, as well as the core of the services she provides.
Website Design
A site for women looking at life through a new lens
A site for women looking at life through a new lens
A site for women looking at life through a new lens
(Achievements)
A site that represents both Kristen as a person and also a well respected and experienced coach
A site that represents both Kristen as a person and also a well respected and experienced coach
A last word….
A last word….
Collaborating with Johnny on creating my website was a great experience. His technical knowledge, combined with his eye for good design and patient temperament as a teacher, equated to the whole process being incredibly enjoyable. I’m absolutely thrilled with the end result and can’t recommend him highly enough!
Collaborating with Johnny on creating my website was a great experience. His technical knowledge, combined with his eye for good design and patient temperament as a teacher, equated to the whole process being incredibly enjoyable. I’m absolutely thrilled with the end result and can’t recommend him highly enough!
Kristen McKenzie
Kristen McKenzie
REINVENTING HER
REINVENTING HER
CLEAN - MINIMAL - IMPACTFUL
PURPOSEFUL MESSAGING
BOLD yet PERSONAL
CLEAN - MINIMAL - IMPACTFUL
PURPOSEFUL MESSAGING
BOLD yet PERSONAL
Web design for Kristen McKenzie
Web design for Kristen McKenzie
A site for women looking at life through a new lens
A site for women looking at life through a new lens
A site for women looking at life through a new lens
SHARE THIS PROJECT ON SOCIAL
THE LAKEHOUSE
A philanthropic healing
Photography Visual exploration The nature of physique in environment
THE LAKEHOUSE
A philanthropic healing
THE LAKEHOUSE
A philanthropic healing
BODY...of work
A photographic anthology.
Photography Visual study His-story
BODY...of work
A photographic anthology.
BODY...of work
A photographic anthology.
#MASC
A portrait study of the term MASC and people's perceptions of its implications.
What is masculine What is feminine What makes you look twice
#MASC
A portrait study of the term MASC and people's perceptions of its implications.
#MASC
A portrait study of the term MASC and people's perceptions of its implications.